Event & Branding
Event & Branding
Evolocity is an event branding project completed for Graphic Design 3 at Rutgers University, Newark, Fall semester 2024, for Professor Gisella Ochoa
Building an event for a car community to come together and thrive. Over the years, the car community has been given a bad reputation due to isolated incidents. With the rapid decline and closures of race tracks and spots for the car community to come together Evolocity is an event where car culture can thrive. It is an event to preserve and embrace the community of car culture. A celebration of all things motorsport and everything related to its culture. It can be a consistent event for those to enjoy and look forward to 3 times a year during all peak seasons. And provides a spot for car enthusiasts to be rambunctious in a controlled environment while being professional in the streets.
We want to give them an event and a location that won’t disappear and provide the experience they crave. /By car enthusiasts for car enthusiasts
With a theme that is mature but car-focused, and enthusiasts in mind
Evolocity RPM Community Video
Evolocities signature RPM gauge, animated logo, and tag line to create an ad to the Event
Evolocity Community Highlight Video
Evolocities Highlight from the event and showcase.
Evolocity Brochure & Poster
Evolocity’s folding brochure and poster focus on providing information on the event and its goals. At the same time, giving you something to remember and commemorate the event as a celebration, as a poster piece.